Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
Andile Gaelesiwe is the adored Khumbul' ekhaya host. She was raped by her father at the age of 11. The second rape was by a taxi driver who beat her up. Andile entered the music scene with the big hit of the late 90s, Abuti Yo.
'n Bekroonde joernalis, Malvory Adams, skrik wakker in 'n hospitaalbed en wonder hoe hy daar beland het. Dit tref hom soos 'n tienpondhamer tussen die oe: Sy selfmoordpoging het misluk! 'n Bleddie "Samaritaan" het hom uit die kloue van die dood weggeruk.
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today's global world. This clear and engaging text introduces students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider al...
A Quick Ting On : Afrobeats, the first book of its kind chronicles the social and cultural development of the music genre. Tracing its rich history from the African continent all the way to the musical centre of the Western world.
Iman Rappetti is an award-winning journalist who has been involved in print, radio and television. She worked as a young journalist in South Africa and then abandoned it (along with all her worldly possessions) when she became Muslim.
From the large corporation using enormous machines in the USA, to the woman with her hoe and her plot of cassava in Mozambique, to a Chinese collective farm worker in the rice fields, agriculture is essential for humanity to eat. This book looks at the many different types of agriculture and considers the challenges facing farmers today.
"Now in its eighth edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management"--Provided by publisher.
Corporate Social Responsibility (CSR) has emerged as an important approach for addressing the social and environmental impact of company activities. With increasing expectations placed on business, this book investigates CSR in the oil and gas sector to see if it is capable of delivering on these larger expectations.
This book contains a modern treatment of production economics from a dual perspective. It prepares the reader to apply the tools of the dual approach to real world problems and data sets. Particular care has been devoted to choosing topics for discussion that achieve this goal.