Industry Studies

Ton Vosloo’s remarkable career in the media spanned nearly 60 years in South Africa’s history. During this turbulent time, South Africa went through the transition from Afrikaner Nationalist rule to an ANC government.

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. You'll learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies w

Basic Management Accounting for the Hospitality Industry uses a step by step approach to enable students to independently master the field.


This second edition contains many new themes and developments, including:




the essence of the International Financial Reporting Standards (IFRS)
integration of the changes caused by the evolution of the Uniform System of Accounts for the Lodging Industry (USALI)
the extension of price elasticity of demand, and ad

From the large corporation using enormous machines in the USA, to the woman with her hoe and her plot of cassava in Mozambique, to a Chinese collective farm worker in the rice fields, agriculture is essential for humanity to eat. This book looks at the many different types of agriculture and considers the challenges facing farmers today.

Interrogates the narratives of "land grabbing" and "agricultural investment" through detailed local studies that illuminate how these are experienced on the ground and the implications for Africa's land and agricultural economy.

"Now in its eighth edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management"--Provided by publisher.

As the successful managing and running of a guest house has its own set of challenges, the intention of this book is to provide a practical guide to assist both guest house owners and managers in managing their establishments effectively. In order to provide a comprehensive view of guest house management the book is divided into seven themes.

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Based on correspondence with people in Africa and around the world who are interested in the sustainable development of Africa, this publication showcases the business opportunities that can be found in Africa, and also the problems people encounter in realising them.

This book is the first available survey of English agriculture between 1500 and 1850. Written specifically for students, it combines new material with an analysis of the existing literature. The author argues that the impact of related changes in output and productivity, and in social and economic structure, in the century after 1750 amount to an agricultural revolution.

This book contains a modern treatment of production economics from a dual perspective. It prepares the reader to apply the tools of the dual approach to real world problems and data sets. Particular care has been devoted to choosing topics for discussion that achieve this goal.