Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
A First Course in Quantitative Finance is suitable for economics, finance, econometrics and mathematics students with an interest in quantitative finance. Covering all topics from the architecture of financial markets to derivatives, it uses stereoscopic images to allow 3D visualisation of complex subjects without the need for additional tools.
This bestselling and authoritative dictionary covers all aspects of economics including theory, policy, and applied micro and macroeconomics on a global scale. An essential book for professional economists as well as for students and teachers of economics, business, and finance.
Jerry Evensky's analysis of Adam Smith's landmark book, The Wealth of Nations, walks the reader through the principal concepts and arguments in each of the book's five sections. Evensky highlights its relationship to Smith's work on ethics and jurisprudence, offering a holistic perspective on Smith's larger moral philosophical vision.
A Practitioner's Guide to Stochastic Frontier Analysis Using Stata provides practitioners with a step-by-step guide on how to conduct efficiency analysis using the stochastic frontier approach. Immensely helpful to the applied researcher, it bridges the chasm between theory and practice, expanding the range of applications in which production frontier analysis may be implemented.
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur.
In his candid, insightful bestseller, Architects of Poverty: Why African Capitalism Needs Changing, Moeletsi Mbeki examined why Africans comprise the majority of the world's bottom billion, illustrating concisely how Africa's political elite are to blame.
Dramatically escalating prices of raw materials, driven by rapid industrialisation in China and other countries of the global South as well as by looming world shortages, had for the few years preceding the financial meltdown and global recession of 2009 promoted a new scramble for Africa's natural resources.
This title analyses the work of numerous historians on inequality and exploitation in South Africa around a single theme: the systematic and progressive economic exploitation of indigenous people by settler groups.