Employees are a company's most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to any company's success. Here, Dr. Nelson provides powerful tools to create a stronger culture of engagement.
From Peter Drucker to Sheryl Sandberg, from The Five Dysfunctions of a Team to Creativity Inc., here are the 50 most important titles on organizational and personal success. Brand new title in the bestselling series.
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.
This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior
It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 WAYS TO ROLL OUT THE RED CARPET FOR YOUR CUSTOMERS is powerpacked with proven, ready-to-implement action ideas to enhan
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Using a unique Rule of 30Tapproach, 30 DAYS TO ONLINE PR AND MARKETING SUCCESS helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.
Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 STEPS TO FREE PUBLICITY includes detail
Deals with how to handle characters ranging from Bunglers to Backstabbers to Bullies. This book offers extensive assortment of the characters you're likely to encounter at work and how best to deal with them. It teaches how to keep problem employees from setting the tone in the office and take steps to turn troublemakers into team players.
Featuring 151 practical ideas any business manager and owner can use to make an immediate difference in their business success, this book provides an ongoing plan with proven tactics to keep the phone ringing and the door swinging. Follow some of the author's proven ideas and discover results...fast!