Exploring a positive change in approach and outlook towards development in Africa, this book analyses and applies the Africapitalism philosophy to economic prosperity and social wealth in the continent. It will appeal to academic researchers and graduate students of Africa studies, international business, leadership and development studies.
Herman Mashaba rose from humble beginnings to become one of South Africa's wealthiest and best-known entrepreneurs, as well as Mayor of Johannesburg. His remarkable story begins in a small village in Gauteng, where we meet the cocky youngster who refused to settle for a future that offered nothing.
Victor Kgomoeswana, well known as an African business expert with a profile on radio and television, shares 50 stories of innovation and opportunity behind the business headlines of the last ten years on the African continent, with some revised content since the first edition of the book in May 2014.
This isn't a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties.
Do you want to find the inspiration, passion and enthusiasm to become extraordinary? Robin Sharma, author of no.1 international bestseller The Monk Who Sold His Ferrari, will excite, energize and elevate you to world class greatness with his remarkable insights and powerful tools.
R 229,50R 270,00
Achieving excellence in selling
Achieving excellence in selling is an outcomes-based, practical 'how to' guide on maximising sales potential.