The eighteenth edition of Accounting Standards is intended for Financial Accounting second- or third-year students or students requiring an intro duction to accounting standards. It introduces students to the principles of the International Financial Reporting Standards (IFRS).
Administrative Management was written specifically for people working in the field of administrative management, as well as those studying administrative management at higher education institutions. This up-to-date information source will provide information managers and office professionals with the necessary insight into information management.
The business environment changes constantly, and so too must the approaches to managing a business organisation successfully. Among the plethora of management theories, each proposing that it provides the best solution to optimising an organisation.
Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm.
The approach towards contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still effectively used today in many business organisations.
Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible.
Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st century and the greatest reason for strategy failure we decided to focus on strategy implementation.
Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective communication in the current digital age.
Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context.