The South African music business

The South African music business is an indispensable, holistic guide for everyone working in or wanting to get into the South African music industries. This book was quickly recognised as a landmark work. Previous editions have been read by CEOs, famous artists, researchers, government officials and able entrepreneurs alike. Extensively revised and updated, the third edition fine tunes financial considerations and expands on the inner workings of the digital music business revolution. It digs deeper into the most advanced marketing opportunities, thorny legal issues and latest statistics. Placing emphasis on multiple music business sectors, it showcases the latest developments in the music industries, including revised legal sections. It even expands on overlooked business vehicles and career options. You’ll also find: the new Take Note icon, which emphasises important information in the text; updated financial models for music publishers, record companies, events and artists; information on traditional works, new legislation and 360-degree contract outlines; the multiple sector structure and role-players, including new music associations; management of artists, recordings and collective management; new and updated case studies, tables and diagrams; examinations of copyright, contracts, trade marks, and your rights; collates digital aggregators and online retailers; uses the latest revenue and consumer statistics; gives a new chapter on collective management organisations; provides analysis of royalties, tax and financial matters; collates digital and mobile technologies; lays out career paths and development; reveals sector supply chain additions; explores marketing, promotion, events and services; and provides valuable summaries of all of the above.