Close
You have no items in your shopping cart.
Search
Salt, Sugar, Fat : How the Food Giants Hooked Us

Salt, Sugar, Fat : How the Food Giants Hooked Us

Publisher : Ebury Publishing
SKU: 9780753541470
R 340,00
He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?
Products specifications
ISBN13 9780753541470
Publisher Ebury Publishing
Contributor By (author) Michael Moss
Publication Date 2014-01-02
Language English
Format Paperback / softback
Pages 480
Product Dimensions (H x W x L) in mm 198 X 126 X 210
Shipping Weight (grams) 322
Write your own review Close Review Form
  • Only registered users can write reviews
*
*
Bad
Excellent
*
*
*
*
Description
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?
Products specifications
ISBN13 9780753541470
Publisher Ebury Publishing
Contributor By (author) Michael Moss
Publication Date 2014-01-02
Language English
Format Paperback / softback
Pages 480
Product Dimensions (H x W x L) in mm 198 X 126 X 210
Shipping Weight (grams) 322
}