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Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Retailing Principles : Global, Multichannel, and Managerial Viewpoints

Publisher : Bloomsbury Publishing PLC
SKU: 9781563677427
R 1 665,00
R 1 415,25
What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment.
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Products specifications
ISBN13 9781563677427
Publisher Bloomsbury Publishing PLC
Contributor By (author) Lynda Rose Poloian
Publication Date 2013-05-09
Language English
Format Hardback
Pages 592
Product Dimensions (H x W x L) in mm 279 X 216 X 210
Shipping Weight (grams) 2321
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Description
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Products specifications
ISBN13 9781563677427
Publisher Bloomsbury Publishing PLC
Contributor By (author) Lynda Rose Poloian
Publication Date 2013-05-09
Language English
Format Hardback
Pages 592
Product Dimensions (H x W x L) in mm 279 X 216 X 210
Shipping Weight (grams) 2321
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