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Quantitative Modelling In Marketing And Management

Quantitative Modelling In Marketing And Management

Publisher : World Scientific Publishing Co Pte Ltd
SKU: 9789814407717
R 3 444,00
R 2 927,40
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Products specifications
ISBN13 9789814407717
Publisher World Scientific Publishing Co Pte Ltd
Contributor Edited by Luiz Moutinho, Edited by Kun-Huang Huarng
Publication Date 2012-12-08
Language English
Format Hardback
Pages 532
Product Dimensions (H x W x L) in mm 210 X 148 X 210
Shipping Weight (grams) 500
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Description
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Products specifications
ISBN13 9789814407717
Publisher World Scientific Publishing Co Pte Ltd
Contributor Edited by Luiz Moutinho, Edited by Kun-Huang Huarng
Publication Date 2012-12-08
Language English
Format Hardback
Pages 532
Product Dimensions (H x W x L) in mm 210 X 148 X 210
Shipping Weight (grams) 500
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