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Music, Markets and Consumption

Music, Markets and Consumption

Publisher : Goodfellow Publishers Limited
SKU: 9781908999528
R 930,00
R 790,50
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.

There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:

* The increasing engagement with marketing and consumer studies theory;
* The analysis of music as `product';
* The economics, branding and commercialisation of music globally;
* The impact of technology and evolution of venues on music consumption;
* The consumer- fans and fandom;
* The fast developing international literature.


It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
Products specifications
ISBN13 9781908999528
Publisher Goodfellow Publishers Limited
Contributor By (author) Daragh O'Reilly, By (author) Gretchen Larsen, By (author) Krzysztof Kubacki
Publication Date 2013-03-31
Language English
Format Paperback / softback
Pages 256
Product Dimensions (H x W x L) in mm 234 X 156 X 210
Shipping Weight (grams) 500
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Description
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.

There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:

* The increasing engagement with marketing and consumer studies theory;
* The analysis of music as `product';
* The economics, branding and commercialisation of music globally;
* The impact of technology and evolution of venues on music consumption;
* The consumer- fans and fandom;
* The fast developing international literature.


It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
Products specifications
ISBN13 9781908999528
Publisher Goodfellow Publishers Limited
Contributor By (author) Daragh O'Reilly, By (author) Gretchen Larsen, By (author) Krzysztof Kubacki
Publication Date 2013-03-31
Language English
Format Paperback / softback
Pages 256
Product Dimensions (H x W x L) in mm 234 X 156 X 210
Shipping Weight (grams) 500
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