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Framers : Make Better Decisions In The Age of Big Data

Framers : Make Better Decisions In The Age of Big Data

Publisher : Ebury Publishing
SKU: 9780753555002
R 265,00
A Financial Times and Economist Book of the Year 'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD 'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST 'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decision
A Financial Times and Economist Book of the Year 'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD 'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST 'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
Products specifications
ISBN13 9780753555002
Publisher Ebury Publishing
Contributor By (author) Kenneth Cukier, By (author) Viktor Mayer-Schoenberger, By (author) Francis de Vericourt
Publication Date 2022-05-12
Language English
Format Paperback / softback
Pages 272
Product Dimensions (H x W x L) in mm 198 X 126 X 210
Shipping Weight (grams) 189
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Description
A Financial Times and Economist Book of the Year 'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD 'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST 'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
Products specifications
ISBN13 9780753555002
Publisher Ebury Publishing
Contributor By (author) Kenneth Cukier, By (author) Viktor Mayer-Schoenberger, By (author) Francis de Vericourt
Publication Date 2022-05-12
Language English
Format Paperback / softback
Pages 272
Product Dimensions (H x W x L) in mm 198 X 126 X 210
Shipping Weight (grams) 189
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