Close
You have no items in your shopping cart.
Search
Consumer Behaviour : Understanding Consumer Psychology and Marketing

Consumer Behaviour : Understanding Consumer Psychology and Marketing

Publisher : Oxford University Press Southern Africa
SKU: 9780195999327
R 511,95
R 435,16
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market
place.
Products specifications
ISBN13 9780195999327
Publisher Oxford University Press Southern Africa
Publication Date 2013-09-03
Language English
Format Paperback / softback
Pages 480
Product Dimensions (H x W x L) in mm 240 X 169 X 210
Shipping Weight (grams) 590
Write your own review Close Review Form
  • Only registered users can write reviews
*
*
Bad
Excellent
*
*
*
*
Description
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market
place.
Products specifications
ISBN13 9780195999327
Publisher Oxford University Press Southern Africa
Publication Date 2013-09-03
Language English
Format Paperback / softback
Pages 480
Product Dimensions (H x W x L) in mm 240 X 169 X 210
Shipping Weight (grams) 590
}