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Brandalism : Building Brands by Vandalising the Status Quo

Brandalism : Building Brands by Vandalising the Status Quo

Publisher : Tracey McDonald Publishers
SKU: 9781990931635
R 310,00
R 263,50
In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when - or if - to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy. Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status. Life is short. Play naked!
Products specifications
ISBN13 9781990931635
Publisher Tracey McDonald Publishers
Contributor By (author) Mike Sharam
Publication Date 2022-03-01
Language English
Format Paperback / softback
Pages 224
Product Dimensions (H x W x L) in mm 235 X 153 X 210
Shipping Weight (grams) 500
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Description
In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when - or if - to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy. Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status. Life is short. Play naked!
Products specifications
ISBN13 9781990931635
Publisher Tracey McDonald Publishers
Contributor By (author) Mike Sharam
Publication Date 2022-03-01
Language English
Format Paperback / softback
Pages 224
Product Dimensions (H x W x L) in mm 235 X 153 X 210
Shipping Weight (grams) 500
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