Economic and Business Sciences

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.

A universal guide to understanding and managing life insurance companies in the new millennium. Containing a succinct analysis of those disciplines upon which the worldwide life insurance industry is built.

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time.

Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications.