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Economic and Business Sciences

Academic and Prescribed Textbooks forĀ Economic and Business Sciences from Wits University

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Marketing

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.
R 572,86 R 673,95

Labour relations in South Africa

Labour Relations in South Africa provides a thorough, engaging introduction to the science and practice of labour relations in South Africa.
R 559,26 R 657,95

Research methodology

Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level.
R 449,61 R 528,95

Life assurance company management : A universal primer

A universal guide to understanding and managing life insurance companies in the new millennium. Containing a succinct analysis of those disciplines upon which the worldwide life insurance industry is built.
R 420,75 R 495,00

Strategic management

R 555,01 R 652,95

Organization Theory: Modern, Symbolic, and Postmodern Perspectives

Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even-handed appreciation of the main perspectives defining our knowledge of organizations and challenges readers to broaden their intellectual reach.
R 600,18 R 706,09

Integrated Business Processes with ERP Systems

Integrated Business Processes with ERP Systems covers the key processes supported by modern ERP systems. This textbook is designed for use as both a reference guide and a conceptual resource for students taking ERP-focused courses using SAP.
R 1 564,91 R 1 841,07

First Steps in Research

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time.
R 382,50 R 450,00

Marketing research

Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications.
R 335,75 R 395,00