Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.
A universal guide to understanding and managing life insurance companies in the new millennium. Containing a succinct analysis of those disciplines upon which the worldwide life insurance industry is built.
Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even-handed appreciation of the main perspectives defining our knowledge of organizations and challenges readers to broaden their intellectual reach.
Integrated Business Processes with ERP Systems covers the key processes supported by modern ERP systems. This textbook is designed for use as both a reference guide and a conceptual resource for students taking ERP-focused courses using SAP.
Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications.