You have no items in your shopping cart.

Dear customer, please note that any orders placed on or after 20 December 2019 will only be dispatched from the 13th of January 2020.

Picture for category Marketing Management

Marketing Management

Academic and Prescribed Textbooks for Marketing Management from University of Johannesburg

3 Items in Grid 4 Items in Grid List

Strategic marketing

Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organization.
R 472,60 R 556,00

Marketing research

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues.
R 424,15 R 499,00

Strategic marketing

Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
R 490,41 R 576,95