This now well established labour law text has been updated to reflect the law as of September 2017. Labour Law Rules! has provided a highly accessible text on labour, equity, social security and skills development laws over many years.
The Fourth edition of The art of Persuasive Communication – A process situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
The business environment changes constantly, and so too must the approaches to managing a business organisation successfully. Among the plethora of management theories, each proposing that it provides the best solution to optimising an organisation.
Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses.
People and their effective management are key to sustainable organisations. The authors of Human resource management, now in its fourth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people.
This edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged.
The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions.