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Business Studies

Academic and Prescribed Textbooks for Business Studies from The Institute of International Education (IIE)

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Consumer behaviour

R 442,00 R 520,00

Labour law rules!

This now well established labour law text has been updated to reflect the law as of September 2017. Labour Law Rules! has provided a highly accessible text on labour, equity, social security and skills development laws over many years.
R 338,30 R 398,00

The art of persuasive communication : A process

The Fourth edition of The art of Persuasive Communication – A process situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
R 315,35 R 371,00

Management principles - A contemporary edition for Africa

The business environment changes constantly, and so too must the approaches to managing a business organisation successfully. Among the plethora of management theories, each proposing that it provides the best solution to optimising an organisation.
R 594,15 R 699,00

Business-to-Business marketing

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses.
R 392,70 R 462,00

Human resource management

People and their effective management are key to sustainable organisations. The authors of Human resource management, now in its fourth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people.
R 458,15 R 539,00

Applied business statistics

This edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged.
R 481,95 R 567,00

Basics of entrepreneurship

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise.
R 466,65 R 549,00

Consumer behaviour

The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions.
R 522,75 R 615,00

Fundamentals of branding

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding.
R 255,85 R 301,00

Marketing for entrepreneurs

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business.
R 423,30 R 498,00