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Business Studies

Academic and Prescribed Textbooks for Business Studies from The Institute of International Education (IIE)

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The art of persuasive communication : A process

The Fourth edition of The art of Persuasive Communication – A process situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
R 481,46

Fundamentals of branding

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding.
R 391,71