Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses.
This edition of Community Development: Breaking the cycle of poverty is strengthened by the inclusion of extensive support material. More practical case studies, specifically relevant to the South African environment, have been added and questions on the case studies are included in the book.
This edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged.
The fifth edition of this market-leading textbook on careers in the organisational context retains its popular blend of theory, classical and contemporary research, application activities and real-life case scenarios that represent the diverse population groups of South Africa.
The approach towards contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still effectively used today in many business organisations.
The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions.
Helps readers develop a portfolio of fashion design skills while guiding them through the fashion design process in fashion industry. This book explains: how to analyze and forecast fashion trends; how to interpret a design brief; how to choose fabrics and color ways; how to develop designs; and, how to create design presentations.