Increased tourism has turned the food service and hospitality industry into one of our economy's fastest-growing sectors. This growth presents new challenges to food-handling professionals throughout the industry.
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible.
An introductory text for students and practitioners, this work explains the foundational concepts of tourism in South Africa, as well as the socio-economic and ecological impacts of the industry. It provides practical guidelines on accommodation, catering, transport, and attractions, while also addressing legislation and policies that affect the South African tourism industry. Diagrams and tables that complementing concepts, review questions and assignments, and a list of related websites are al
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. This title provides a grounding of how to create and manage tourism ventures. It discusses the subject within the context of international best practice and research.