This book is about the most important and valuable resource of today, the management and development of human resources. The authors of this publication have attempted to scan the horizon of international best practices in the field of human resource deve
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important reta
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions.
Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible.
An introductory text for students and practitioners, this work explains the foundational concepts of tourism in South Africa, as well as the socio-economic and ecological impacts of the industry. It provides practical guidelines on accommodation, catering, transport, and attractions, while also addressing legislation and policies that affect the South African tourism industry. Diagrams and tables that complementing concepts, review questions and assignments, and a list of related websites are al
An authoritative source of reference on negotiable instruments often cited in judgments of all South African courts, Malan on Bills of Exchange, Cheques and Promissory Notes in South African Law has become an indispensable companion to practitioners within the commercial and banking sectors, and the lawyers who represent them.
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. This title provides a grounding of how to create and manage tourism ventures. It discusses the subject within the context of international best practice and research.
The economic geography of the world has been changing significantly over the years. However, this process has been very uneven with some parts of the developing world being largely non-industrial. This book aims to explain this process from the perspective of developing countries.
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage.