The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions.
The book was first published in 2004 and later updated in 2006. This is the third, updated edition. Our aim for this edition was to refine the text by incorporating changes in law as well as changes arising from the Legal Practice Act.
Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible.
Cultural tourism is a growing area of special interest in the field of tourism, and South Africa is a key participant in this area. Increasingly, its cultural heritage sites, museums and galleries, cultural villages and other sites of cultural interest form heavily visited stops on the tourism routes.
The world is in an environmental crisis dominated by environmental issues and risks such as loss of biodiversity, pollution, deforestation, urbanisation and many others. For many commentators, the solution lies in the provision of adequate education, including environmental education.
What is White Paper 6 about? How can I follow the curriculum when my learners have such different needs? Can I prepare lessons in such a way that all learners can work toward the same theme and topic, but at different levels? What about assessment and reporting?
The DSM-5 (R) Handbook of Differential Diagnosis helps clinicians and students improve their skill in formulating a comprehensive differential diagnosis by including the DSM-5 (R) classification and providing a variety of approaches, including a six-step diagnostic framework, 29 bottom-up "decision trees," and 66 differential diagnosis tables.
An introductory text for students and practitioners, this work explains the foundational concepts of tourism in South Africa, as well as the socio-economic and ecological impacts of the industry. It provides practical guidelines on accommodation, catering, transport, and attractions, while also addressing legislation and policies that affect the South African tourism industry. Diagrams and tables that complementing concepts, review questions and assignments, and a list of related websites are al
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage.
Fundamental skills for law students is an essential publication for every new law student. Before the introduction of the four-year undergraduate Bachelor of law degree in South African universities, it was generally assumed that prospective law students would somehow acquire these skills in their pre-LLB degree studies.