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100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People

Publisher : Pearson Education (US)
SKU: 9780136746911
R 440,00
R 374,00
Dr. Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. She offers concise, plain-English insights and practical examples for sites and apps that are more intuitive and engaging because they match the way humans think, work, and play.
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: * What grabs and holds attention. * What makes memories stick? * What is more important, peripheral or central vision? * Can you predict the types of errors people will make? * What is the limit to someone's social circle? * What line length for text is best? * Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Products specifications
ISBN13 9780136746911
Publisher Pearson Education (US)
Contributor By (author) Susan Weinschenk
Publication Date 2020-08-18
Language English
Format Paperback / softback
Pages 256
Product Dimensions (H x W x L) in mm 232 X 173 X 210
Shipping Weight (grams) 486
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Description
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: * What grabs and holds attention. * What makes memories stick? * What is more important, peripheral or central vision? * Can you predict the types of errors people will make? * What is the limit to someone's social circle? * What line length for text is best? * Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Products specifications
ISBN13 9780136746911
Publisher Pearson Education (US)
Contributor By (author) Susan Weinschenk
Publication Date 2020-08-18
Language English
Format Paperback / softback
Pages 256
Product Dimensions (H x W x L) in mm 232 X 173 X 210
Shipping Weight (grams) 486
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